So you have been a professional salesperson for many years, you think you know everything there is to know about everything and in your hurried mad dash to go see a prospect, you left out the door and forgot your sales data about the area your prospect is located. So you think you don't need to prepare.
Wrong. Most people who are buying or selling a house are looking at this transaction as the MOST IMPORTANT one of their lifetime. Sure they will be buying and selling new houses along the way, but still, this house is extra important to them, right here, right now.
Simply showing up without numbers, without data is the wrong message to send, no matter the cost or amount of the property or the relationship. The difference between a Realtor and an real estate agent may be a code of ethics, but I believe it is much more, it is professionalism. We as Realtors have much more to prove, especially if you have alphabet letters behind your name.
So do the homework, get prepared, make sure you have researched and thought of any issue that may come up, especially if this is a million dollar plus property. Preparation is the key to sales. I will leave you with a Vince Lombardi, the famous football coach, quote: "Success is when Opportunity and Preparation come together." Prepare to succeed!
Liz
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