When someone does something nice for another person, and then tells someone about the nice service or item that was provided, that is what we call a referral. A referral in the business of Real Estate is when you have a nice experience with a vendor and you share that with others then the others contact the vendor to ask about the service or item.
Referrals are the lifeblood of a Realtors existence. If al Realtor were to only try and exist based on floor calls or relocations, they would not be in business very long. So when someone is willing to say a nice thing about the way a Realtor handled themselves or how the Realtor handled the process, it means a lot. Often times when you ask, "Do you know someone who wants to buy or sell Real Estate", if that person has had a good experience, they will provide a referral.
It matters not if the referral is qualified or perhaps not as good as another. What Realtors do with the people whom they friend, is work to get these people to become their "bird dogs" and look for people who have a need for a house. Bird dogs need to be thanked constantly, whether they have a referral or not, and often a call and a courteous "Thank you" is all that is needed.
It is really very easy to ask for referrals, but the key is to ask. Trust is created before the referral and can be lost so quickly if the Realtor falls out of touch with friends and clients. Be on the lookout for people who you can help and the saying is that you will receive back 10x what you give out. People helping people.
Liz
No comments:
Post a Comment