Odds are you are at lunch with a friend, or you are having coffee or something else with this friend and it comes out, you are looking for a house. You are tired of throwing money down the drain and you want to own something instead of renting. So what happens after your friend hugs you and congratulates you on this momentous occasion? Well, of course your friends says, "I know someone who can help you".
And why not have friends and past clients help the Realtor to help find the prospect a house? 98% of all sales end with a Realtor, so those For Sale By Owner folks who think they can do it on the their own, why bother? With all the issues of bad title, bad inspectors, appraisers, why take the risk of making the largest transaction of your life, on your own?
So the friend tells the Realtor about the friend in need. Did this happen by magic? Probably not, any good Realtor knows that the last customer is the happiest of customers and any good ones will make sure that they keep their top 25 referrals up to date with what is going on in the business. How is my Real Estate Business, as compared to what you read about or hear on the news? What should friends look for in the local real estate world, and if someone mentions, I need a house, please know that a referral is worth its weight in gold.
Build your top 25 list of referrals, work on the list and add/remove people as they move out of your life. Keep them apprised of what is happening in your life, the real estate world. It really is just a wee bit more work than keeping tabs with your friends. Who knows your customers may end up becoming good friends with you, which would make this less of a chore and more fun! Touch your 25 at least once a month and let them know you appreciate their confidence in you.
#LizBobeck
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