I was on a conference call with folks from +Realtor.com and +Inman News and the news of the day was a study that discussed leads and how to capture, process and sell more from leads. I know, boring stuff, except for the fact that +Max Pigman did a great job of captivating the audience with information on a recent PAA study regarding how people are using technology in real estate.
The study was done to show that basically Realtors who get leads, often times do a poor job of following up on them. In fact, 65% of responders in the study who contacted a Realtor, wanted them to respond within 30 minutes or less. Often though this does not happen and the Realtor will end up contacting the prospect in 24 hours or more. A huge void, but an opportunity for others.
The other interesting information I learned was that most of the millennials want to text with their Realtor. +Max Pigman had a case in point that stated his daughter, a millennial had a phone bill of about 30 minutes by voice, but her text bill was in the hundreds of dollars. He stated that 29% of the first time home buyers would rather text with the agent, than speak on the phone.
The data suggests that the 80% of home buyers by 2015, millenials and generation X folks will be demanding more communication from their agents by smart phones and other online presence. If you are not working with your technology, you need to start now.
+Liz Bobeck
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