Thursday, May 8, 2014

Zillow adding 5000 new agents in the first 3 months of the year?

I know that there are millions of Realtors and Real Estate Agents practicing in the United States of America, and I also know that there are many who have a marketing plan and equally a number without a marketing plan, looking for the magic bullet to solve all their sales and marketing issues. However, to hear that 5000 brothers and sisters are using Zillow to assist with their business is interesting.



Real estate search portal Zillow boosted website and mobile traffic to new highs and added nearly 5,000 real estate agents to its subscriber base in the first three months of the year, helping the company surprise analysts with a 70 percent jump in revenue from a year ago, to $66.2 million.

At 52,968, the number of Zillow “Premier Agent” subscribers at the end of March was up 56 percent from a year ago. The portal grew its subscriber base by 4,654 agents in the first 90 days of the year, or about 52 a day.

Each of those agents was also spending more — $286 a month, on average, compared with $259 at the same time a year ago. Nearly 60 percent of new Premier Agent sales in January, February and March came from existing Premier Agents buying more advertising, the company said.

Average monthly unique users during the first quarter were up 51 percent from a year ago, to 70.7 million, with mobile and Web traffic peaking in March at nearly 77 million. Traffic continued to grow into April, with close to 79 million monthly unique visitors.

I have used Condo.com before and had some leads but nothing serious. I get a few leads here and there, but the same old same old works best for me, referrals from past clients and friends/family. 70%+ of my business comes from people I already know. I have been a Realtor now for 10 years, so know that there is no magic bullet no magic potion, you need to work on meeting new people, building your business daily.

#LizBobeck

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