Friday, March 21, 2014

Is this the type of response you receive from your Realtor?

Hey, Realtors are overwhelmed again, does your Realtor look like this nice lady above? If you are an investor, bidding on HUD or REO properties, you have to bid on 10 to receive a yes on 1. How many Realtors do you think have the patience for this process?

My research shows that many Realtors get into this business because they see $$$$$$$$$ signs, sure there is good money to be made, but you have to have a discipline. I started almost 10 years ago and it was not easy, I started out asking anyone and everyone if they knew someone who was interested in buying or selling Real Estate. And 9 years later, I am in the top 5% of all Realtors in Jacksonville, FL

Remember that as easy as it was to become a Realtor, so can it be easy to lose customers. Just because it takes 10 no's to get to 1 yes's does not mean that you need to cut and run from investors. All good businesses are based on action 1, action 2 and then repeat, or as in the case of shampoo, Wash, Rinse, Repeat. Just by adding that one little word, Johnson & Johnson made a killing on shampoo, by getting people to repeat. Brilliant!

I work with investors, yes they are demanding and they change their minds, but they have a discipline and they follow it, or.......they lose money. I don't know any investors who work that hard, just to lose money. They might as well just donate money to charity. They know what they need to do to make money. A good Realtor will be able to anticipate what the investor wants or likes based on the discipline. Once the investor trusts you, stick with it, as they want to be with someone who understands them. Here is a great article from Biggerpockets.com on using a Realtor. H/t to Brandon Turner and Joshua Dorkin for building a great site by Investors, For Investors.

#LizBobeck

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